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From Zero to $20K MRR in Four Months
"It doesn't matter if you have the best mousetrap in the world — if people don't know about it, it's worthless."
— Arthur Argyropoulos, Founder
The challenge
Arthur had the product ready — Stripe integration, tap-to-pay backend, everything a driver needed to ditch their bulky payment terminal. But CabFare had zero users, zero brand awareness, and no marketing engine. Previous attempts at running Facebook ads in-house had burned through $3K with fewer than 20 installs.
What we shipped
- 01 Meta Ads Tested video vs static creative. Video with a clear "ditch your terminal" message outperformed static by 3.2x on cost-per-install
- 02 Outbound Email Personalized campaigns targeting individual drivers AND fleet owners separately
- 03 Onboarding Redesign Simplified the app's first-run flow so drivers could process their first payment in under 2 minutes
- 04 WhatsApp + Email Nurture 5-stage funnel re-engaging users who installed but hadn't completed onboarding
The numbers
"I'm not tied to one person who might leave in 18 months. I get a whole team with the skillset I need at the moment I need it."
— Arthur Argyropoulos
How a €1,600 Ad Spend Turned Into 9 Executive Meetings at India's Biggest BPO Summit
"A lot of people saw our LinkedIn ads and said 'oh yeah I remember seeing your LinkedIn ad. I wanted to meet you here.' It's the first time I've experienced something like this with marketing support, and wow, it's a different life."
— Philipp Draheim, BPO GTM Manager
The challenge
Matterway — an intelligent assistant platform that cuts BPO handling times by 76% — was heading to the 13th BPO Innovation Summit in Mumbai. They'd attended events before but never ran a coordinated campaign around one. Previous events yielded a handful of business cards and no pipeline.
What we shipped
- 01 Pre-event awareness (3 weeks) LinkedIn + Meta campaigns targeting BPO decision-makers in Mumbai, Bangalore, and surrounds. 1,097,050 impressions, 4,000+ clicks
- 02 A/B tested 47 ad combinations Performance improved 75% from first to final iteration
- 03 VIP outreach Exclusive dinner invitations to key accounts
- 04 Conversion ads (final 2 weeks) €1,600 spend → 200K+ impressions → 79 qualified leads
- 05 "Squeeze the Lemon" theme Lemon stress balls, fresh lemonade, lemon-themed banners and video at the booth
The numbers
"The squeezing the lemon theme really struck gold."
— Anthony Hsiao, CEO
$12 Million in Pipeline in 4 Months
"The impact of Growigami on Reworld's lead generation success has been truly exceptional. We witnessed over $12 million in pipeline created and more than 600 highly qualified MQLs."
— Gagan Sood, CTO, Reworld
The challenge
Reworld had market presence but not the marketing infrastructure. Their CRM was messy, lead scoring was nonexistent, and the sales team spent the majority of their time chasing unqualified leads. Marketing and sales operated in silos.
What we shipped
- 01 Audience intelligence Built precise ICP profiles across 4 distinct buyer segments
- 02 CRM overhaul Cleaned and restructured data so marketing and sales could see the same pipeline
- 03 Targeted campaigns Segment-specific campaigns tailored to each persona
- 04 Market expansion Identified and penetrated new customer segments
The numbers
"Our data has never looked cleaner! It's so easy now, I wish we had done this a long time ago."
— Mike Williams, VP Commercial Operations