Partner pipeline systems. Not partner logos.
Partner pipeline systems engineered, not partner logos PR'd. Joint outbound infrastructure, attribution tied to revenue, co-marketing motions that run themselves once we ship them.
Joint pipeline shipped
in 60 days.
ICP overlap scoring, MVP joint motion shipped in weeks, lead-share automation, both-side dashboards. Same data approach we use for accounts - applied to your partner ecosystem.
ICP overlap
partner selection criterion
60 days
mapping to first pipeline
One dashboard
both teams see the same data
Templatized
partner onboarding
01
ICP overlap scoring
Score potential partners on customer overlap, motion fit, and joint-pipeline potential. Cut to the top 5-10. Same data approach we use for accounts - ICP overlap, not brand prestige.
02
MVP joint motion
Co-marketed webinar, integration, branded asset, or referral program. We ship the minimum viable joint motion in weeks, then iterate based on signal.
03
Both-side dashboards
Lead-share automation, attribution tracking, joint reporting. Both teams see the same pipeline. Templatized so additional partners onboard in days, not quarters.
What's different
Most partnerships die in PR. We engineer the pipeline.
 | Traditional agency | |
|---|---|---|
| Selection | ✓ICP overlap scoring. Top 5-10 partners by joint pipeline potential. | −Brand-prestige logos. Press release. |
| Joint motion | ✓MVP joint motion shipped in weeks (webinar, integration, asset). | −Talked about for months. Never ships. |
| Workflow | ✓Lead-share automation. Both teams see the same pipeline. | −Spreadsheets emailed back and forth. |
| Attribution | ✓Tagged at the lead level. Partner-sourced revenue, fully attributed. | −Partner sourced? Maybe. CFO unsure. |
| Scale | ✓Templatized partner onboarding. Days, not quarters. | −Each new partner takes a quarter to onboard. |
Work
Matterway
Anthony Hsiao, CEO · BPO Innovation Summit
The squeezing the lemon theme really struck gold. Attendees quoted our LinkedIn ads back to us at the booth.
1M+
pre-event impressions
79
qualified leads
9
executive meetings
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Partnerships questions
How long does it take to launch a partner program from scratch?+
Most programs go live within 45-60 days. The first two weeks are partner landscape mapping and program design. Weeks three and four are spent building enablement materials, partner portals, and co-marketing templates. By week six, you are actively recruiting and onboarding your first partners. First partner-sourced deals typically close within 45 days of launch.
What types of partnerships work best for B2B SaaS?+
It depends on your product and market. Technology integration partnerships work well when your product connects to a broader stack. Referral partnerships are effective when you share an ICP with a non-competing vendor. Channel and reseller partnerships scale fastest for products with clear implementation value. We evaluate your market and recommend the right mix, not a one-size-fits-all model.
Do you recruit partners for us or just build the program?+
Both. We design the program structure, build the enablement materials, and create the outreach sequences to recruit partners. We also run the initial partner recruitment campaigns, including outbound to potential partners, co-marketing pitch decks, and partner onboarding workflows. Once the program has traction, we hand off recruitment to your internal team or continue managing it.
How do you measure partner program ROI?+
We track partner-sourced pipeline, partner-influenced pipeline, partner-sourced revenue, and cost per partner-acquired customer. We also measure partner activation rates, co-marketing campaign performance, and referral conversion rates. Every partner gets attributed in your CRM so you can see exactly which partnerships are driving real revenue, not just logos on a partner page.
What if we already have partners but they are not generating pipeline?+
This is the most common situation we see. Usually the problem is one of three things: partners do not have the right enablement materials to sell your product, there is no co-marketing motion to generate shared leads, or the attribution model is broken so nobody knows what is working. We audit your existing program, fix the gaps, and re-activate dormant partners before recruiting new ones.
Can you help with technology and integration partnerships specifically?+
Yes. We help identify which integrations your customers are asking for, prioritize integration partners based on shared ICP overlap and market reach, build the co-marketing plan for each integration launch, and create the joint content that drives adoption. Integration partnerships are one of the highest-ROI partner types for SaaS because they create product stickiness and expand your distribution through partner marketplaces.