Positioning built on data. Not workshop vibes.
Win/loss as a continuous pipeline, not a project. Competitive intelligence anchored to real conversion data. Positioning that decouples your story from headcount, brochures, and Tuesday whiteboards.
Positioning anchored
to conversion data.
Customer + win/loss interviews on a continuous pipeline. Competitive messaging analyzed at the page level. Frameworks A/B-tested on real conversion data, not approved in a Tuesday whiteboard.
Continuous
win/loss pipeline
Page-level
competitive intel
A/B-tested
on conversion data
Sales-ready
frameworks not slides
01
Continuous win/loss pipeline
Customer + win/loss interviews as an always-on data pipeline, not a one-off project. Transcribed, tagged, themed weekly. Buyer language flows into every campaign, in their words.
02
Page-level competitive intel
Side-by-side competitor messaging analyzed at the page + campaign level. Where you cluster, where you stand alone, where positioning is exposed.
03
Frameworks tested in market
ICP + persona + value prop + narrative arc, all in one document. Then A/B tested on landing pages, email, and ads. Conversion data validates positioning.
What's different
Most positioning is workshop output. Ours is conversion data.
 | Traditional agency | |
|---|---|---|
| Inputs | ✓10-15 customer + win/loss interviews. Continuous pipeline. | −Founder + team in a Tuesday workshop. |
| Competitive | ✓Page-level competitor messaging analysis, ad-level intel. | −Their homepage screenshots in a deck. |
| Output | ✓ICP + persona + value prop + narrative arc, sales-ready. | −A messaging framework PDF. Filed in Drive. |
| Validation | ✓A/B tested on landing pages, email, ads. Conversion data validates. | −Approved by founder. Never tested. |
Work
Vibe People Studio
Marnie Robbins, Founder · People-ops & talent studio
They've become a trusted advisor to me, my business, and my clients.
Trusted
advisor relationship
Client
pipeline opened
Positioning
tested in market
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Messaging & Positioning questions
How long does a full messaging and positioning engagement take?+
Three weeks from kickoff to final messaging document. Week one is research and interviews. Week two is framework development and drafts. Week three is testing, refinement, and final delivery. If you need messaging for a product launch or fundraise, we can compress to two weeks with a dedicated sprint.
What is the difference between messaging and positioning?+
Positioning is where you sit in the market relative to alternatives. It answers "why us over them." Messaging is how you communicate that position to specific audiences. You need positioning first because it defines the strategic territory. Then messaging translates that territory into words that resonate with each persona, channel, and stage of the buyer journey.
Do you work with our existing brand or start from scratch?+
Both. If you have brand guidelines, voice docs, or existing messaging, we audit what works and what does not. Most B2B SaaS companies have fragments of good messaging scattered across pitch decks, sales calls, and founder interviews. We pull out what resonates and build a cohesive framework around it. If you are starting fresh, we build the whole system from zero.
How do you validate that the messaging actually works?+
We test messaging before it goes live. That includes internal alignment sessions with your sales and CS teams, A/B testing headline variants on landing pages, and running the new messaging through real sales conversations. We also set up tracking so you can measure conversion lift against your baseline after rollout.
What do we actually get at the end of this engagement?+
A complete messaging playbook. That includes your positioning statement, ICP and persona definitions, value proposition framework with proof points, competitive positioning matrix, homepage and key landing page copy, sales one-pager and talk tracks, and an objection handling guide. Everything is in a single document your team can use immediately.
Can you help if we already have messaging but it is not converting?+
Yes, and this is actually our most common engagement. Most SaaS companies have messaging that sounds fine internally but falls flat with buyers. We run a messaging audit, identify where the gaps are (usually specificity, differentiation, or audience-message fit), and rebuild the parts that are not working. You do not need to start over to fix what is broken.