Growth systems architecture. Not strategy decks.
Engineering-minded growth leadership embedded in your team. Half engineers, half full-stack marketers. We do not pitch ideas we cannot ship - we BUILD the systems your marketing depends on, then run them with you.
A senior team for less
than one senior hire.
CMO + content + paid + design + RevOps + engineering, embedded as a new department. We sit in your standups, run your reviews, manage your agency partners. One contract replaces twelve vendors.
50% / 50%
engineers + full-stack marketers
Week 2
first work product live
1 contract
replaces ~12 vendors
Senior hire
cheaper than one
01
Stack audit + 90-day roadmap
Channel-by-channel performance, attribution gaps, team capability map, tech-stack inventory. The honest picture, ranked by what we can ship in 90 days.
02
Build, do not slide-deck
Five ranked moves that change pipeline most. Engineering tickets, not strategy decks. We ship code, write copy, wire the CRM. Shipped work product before your second invoice.
03
Embedded as a new department
CMO + content + paid + design + RevOps + engineering. We sit in your standups, run your reviews, manage your agency partners. One team, one dashboard, one number.
What's different
Most fractional CMOs deliver decks. We ship code.
 | Traditional agency | |
|---|---|---|
| Output | ✓Engineering tickets + work product weekly. | −Strategy decks reviewed quarterly. |
| Team | ✓CMO + content + paid + design + RevOps + engineering, embedded. | −One CMO splitting time across 5 clients. |
| Stack | ✓One contract. We replace ~12 vendors with one team. | −You buy 12 tools, manage 12 contracts. |
| Speed | ✓First work product live by week 2. Shipped artifacts before invoice 2. | −90-day audit before any work ships. |
| Handoff | ✓Built so it survives without us. Runbooks, dashboards, code repos you own. | −When they leave, the playbook leaves. |
Work
Matterway
Soeren Munke, Chief of Staff · Workflow automation platform
You integrated just like a new department. You felt like part of the team, not an outside vendor.
Embedded
as a new department
4 vendors
replaced by one team
Quarterly
roadmap cadence
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Growth Strategies questions
What does a fractional CMO actually do day-to-day?+
It depends on the week. Some weeks are strategy: positioning workshops, competitive analysis, board deck prep. Other weeks are execution oversight: reviewing campaign performance, managing your marketing team, approving creative. You get a senior marketing leader embedded in your business on a weekly cadence, not a consultant who shows up quarterly with a slide deck.
How is this different from hiring a marketing agency?+
Agencies execute campaigns. A fractional CMO owns the strategy. Most agencies give you an account manager who relays requests to a production team. With a fractional CMO, you get a senior strategist who understands your business deeply, someone who can hire and manage your team, present to your board, and make real-time decisions. We do both: strategic leadership and hands-on execution.
How many hours per week do you dedicate?+
Typically 10-20 hours per week depending on the engagement. This includes a weekly strategy call, async work on campaigns and planning, team management, and reporting. The exact allocation shifts based on what the business needs: heavier during launches, lighter during steady-state execution.
Do you manage our existing marketing team?+
Yes. Many of our clients have 1-3 marketers in-house who need strategic direction. We run their standups, set their OKRs, review their work, and handle performance management. We can also recruit and onboard new marketing hires when it is time to scale the team.
What SaaS companies is this best for?+
B2B SaaS companies between $1M-$30M ARR that have product-market fit but no senior marketing leader. Typically you have a founder doing marketing themselves, or a junior marketer who needs oversight. If you are pre-revenue and still validating your product, we are not the right fit yet.
What is the minimum engagement?+
Three months. The first month is audit, infrastructure, and roadmap. The second is execution and iteration. The third is when compounding kicks in. Most clients stay 12+ months because the system keeps improving. Our average retention is 14 months.