How a €1,600 ad spend turned into 9 executive meetings at India's biggest BPO summit.
Pre-event ABM, A/B-tested LinkedIn creative, and a hosted activation around the Squeeze the Lemon theme - executed end-to-end remotely.
Where Matterway was when we started.
Matterway - an intelligent assistant platform that cuts BPO handling times by 76% - was heading to the 13th BPO Innovation Summit in Mumbai. They'd attended events before but never ran a coordinated campaign around one. Previous events yielded a handful of business cards and no pipeline.
The work that made the numbers.
- 01
Pre-event awareness (3 weeks)
LinkedIn + Meta campaigns targeting BPO decision-makers in Mumbai, Bangalore, and surrounds. 1,097,050 impressions, 4,000+ clicks.
- 02
A/B tested 47 ad combinations
Performance improved 75% from first to final iteration.
- 03
VIP outreach
Exclusive dinner invitations to key accounts.
- 04
Conversion ads (final 2 weeks)
€1,600 spend → 200K+ impressions → 79 qualified leads.
- 05
"Squeeze the Lemon" theme
Lemon stress balls, fresh lemonade, lemon-themed banners and video at the booth.
Before. After.
- Pre-event recognition
- Unknown Attendees quoting LinkedIn ads back
- Event conversations
- Handful of cards 80% of all attendees
- Qualified leads
- — 79
- Meeting requests
- 0 9 executive meetings
- Cost per lead
- — €20.25
The squeezing the lemon theme really struck gold.
The two-week audit is free.
You leave with a 90-day plan.
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