Event pipeline engineering. Not event planning.
ICP overlap, not brand prestige. Pre-event ABM, on-site capture, post-event nurture, and the after-hours dinners and roundtables where the real deals get done.
The real deals happen
after hours.
We score events by ICP overlap, run pre-event ABM 4 weeks out, coordinate hosted dinners and roundtables on-site, and wire every conversation into your CRM. Full event lifecycle - run remotely, with on-site option.
ICP overlap
event selection criterion
After-hours
hosted dinners + roundtables
Same-day
CRM sync, AE notification
CFO-grade
attribution within 30 days
01
Score + pre-event ABM
Events scored by ICP overlap and target-persona density - not brand prestige. LinkedIn + Meta campaigns 4 weeks out. Calendar holds. Booth pre-bookings. Attendees recognize you before they walk in.
02
Hosted formats + on-site
We coordinate dinners, roundtables, and side-sessions where deals close: venue research, invite curation, run-of-show. Run remotely or with PLR personnel / temp event staff on-site.
03
Closed-loop attribution
Same-day enrichment, instant CRM sync. Sequenced post-event follow-up by lead type. Every meeting tagged. CFO-grade ROI report within 30 days.
What's different
Most agencies plan events. We engineer pipeline around them.
 | Traditional agency | |
|---|---|---|
| Selection | ✓ICP overlap + persona density. Score every event by data. | −Brand-prestige conferences. Big logos. |
| Pre-event | ✓4-week ABM campaign into attendee list. Calendar holds. | −Booth + maybe a sponsorship. |
| After-hours | ✓Hosted dinners, roundtables, side-sessions. Where deals close. | −Hope you bump into the right people at the bar. |
| Capture | ✓Same-day enrichment, instant CRM sync, AE notified within minutes. | −Lead-gen badges scanned, exported to spreadsheet. |
| Attribution | ✓Every meeting tagged. CFO-grade ROI report within 30 days. | −Event ROI = lead count. CFO unimpressed. |
Work
Matterway
Anthony Hsiao, CEO · BPO Innovation Summit
The squeezing the lemon theme really struck gold. Attendees quoted our LinkedIn ads back to us at the booth.
1M+
pre-event impressions
79
qualified leads
9
executive meetings
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Events questions
How far in advance do you need to plan a SaaS webinar?+
We can go from concept to live webinar in 14 days. That includes topic selection, speaker prep, landing page, email promotion sequence, and tech setup. For larger virtual summits or in-person events, we recommend 6-8 weeks of lead time to maximize registration and build proper pre-event nurture sequences.
Do you handle the full event or just the marketing around it?+
Both. We manage end-to-end event execution including strategy, promotion, registration, speaker coordination, day-of production, and post-event follow-up. If you already have an events team handling logistics, we plug in on the marketing side: promotion, nurture sequences, content repurposing, and pipeline attribution.
What is the typical ROI on a B2B SaaS event?+
Our clients see an average of 3.5x pipeline per event dollar compared to digital-only campaigns. Webinars typically generate 40-200 qualified leads per session depending on the topic and promotion budget. Field events and executive dinners have smaller attendee counts but significantly higher conversion rates.
How do you measure event success beyond registration numbers?+
Registrations are vanity. We track attendance rate, engagement score (poll responses, questions asked, content downloads), post-event meeting bookings, pipeline created within 30/60/90 days, and revenue influenced. Every event gets a full attribution report that connects the event to downstream pipeline and closed deals in your CRM.
Can you help us get more out of conferences we already attend?+
Yes. Most SaaS companies waste their conference budget by showing up without a plan. We build pre-event ABM campaigns targeting confirmed attendees, create booth engagement strategies, run real-time social coverage, and build post-event sequences that convert badge scans into booked meetings. Our clients typically see 3-4x more pipeline from conferences after we take over the marketing around them.
What platforms do you use for virtual events?+
We are platform-agnostic and work with whatever fits your audience and budget. Common setups include Zoom Webinars, Goldcast, Hopin, Riverside for high-production sessions, and even LinkedIn Live for reach-focused formats. We will recommend the right platform based on your goals, audience size, and integration requirements with your CRM and marketing automation stack.