How do you capture a founder's voice for ghostwriting?+
We start with a 90-minute voice capture session where we interview you about your background, opinions, hot takes, and the way you naturally talk about your industry. We also analyze your existing content, Slack messages, podcast appearances, and meeting recordings. The result is a detailed voice guide that our writers use as the blueprint for every piece of content. Most clients say the first drafts sound 90% like them, and we refine from there.
How many LinkedIn posts per week do you write?+
Four posts per week is our standard cadence. That includes a mix of formats: short opinion posts, storytelling posts, tactical breakdowns, and engagement-driven content. We also write comments and replies to keep the algorithm working in your favor. If you need more volume for a product launch or fundraise, we can scale to daily posting.
Do I need to review every post before it goes live?+
You always have final approval. In month one, most founders review everything closely. By month two, most clients shift to a light-touch review where they skim the weekly batch and flag anything that needs changes. Some clients eventually move to full autopilot where we post directly. You decide the level of involvement that works for you.
What results should I expect from LinkedIn ghostwriting?+
Within the first 30 days, you will see a noticeable increase in profile views, connection requests, and post impressions. By month two, expect inbound DMs from prospects, partnership opportunities, and speaking invitations. By month three, most clients report that LinkedIn has become a consistent source of inbound pipeline. The average client sees 3x more inbound leads within 90 days.
Can you write bylined articles and guest posts too?+
Yes. LinkedIn ghostwriting is the foundation, but we also write long-form bylined articles for industry publications, guest posts for partner blogs, and thought leadership pieces for your company blog. We handle the pitching, writing, editing, and placement. Everything is written in your voice and published under your name.
What is the minimum engagement for ghostwriting?+
Three months. Month one is voice capture, content calendar development, and the first batch of posts. Month two is optimization based on engagement data. Month three is when the compounding effect kicks in and you start seeing real pipeline impact. Most ghostwriting clients stay 6-12 months because the audience you build on LinkedIn is a long-term asset.