Web app architecture. Not digital brochures.
Web app architectures, not WordPress brochures. Built AI-CLI-friendly so content creation, optimization, and deployment run programmatically. The site grows itself - pages spin up via cron, not someone updating the blog.
A site that ships
itself.
AI-CLI-friendly site that runs itself. Content production via cron jobs, GEO + SEO on every page, A/B testing wired in. The shift from 'someone updates the blog in WordPress' to an intelligent content engine.
Astro / Next
modern web-app stack
Cron-job
content engine
AI-CLI
friendly architecture
GEO + SEO
every page, day one
01
AI-CLI architecture
Astro or Next.js, headless CMS, design tokens shared between Figma and code. Built so AI agents can read, write, and deploy pages directly - no human-in-the-CMS bottleneck.
02
Cron-job content engine
Cluster pages, geo pages, industry pages, comparisons - generated programmatically via cron jobs and AI agents. Site always growing, always fresh, always working.
03
GEO + SEO from day one
Every page optimized for traditional search AND generative engines. Schema, citations, structured data, AI-readable blocks. As AI search becomes default, you are already ranked there.
What's different
Most agencies hand off a Figma file. We hand off a content engine.
 | Traditional agency | |
|---|---|---|
| Stack | ✓Astro or Next.js, headless CMS, edge-deployed. Lighthouse 95+. | −WordPress / Webflow templates. Plugin sprawl. |
| Content | ✓Cron-job content engine. Pages spin up programmatically. | −Someone updates the blog manually each week. |
| AI search | ✓GEO + SEO every page. Schema, citations, AI-readable blocks. | −Optimized for Google blue links only. |
| Iteration | ✓A/B framework wired in. Weekly experiments on hero, pricing, signup. | −Quarterly redesign cycle. Ticket queue. |
| Handoff | ✓Live deployed site, design system in code, full repo access. | −Figma file + spec PDF you have to figure out. |
Work
Stretto
Igor Roitburg, Senior Managing Director · Restructuring software & services
Growigami exceeded our expectations by meticulously adhering to our parent company's strict brand guidelines.
Brand
guidelines respected
Parent-company
standards met
Web app
architecture, not CMS
More case studies
Fleet payments SaaS
It doesn't matter if you have the best mousetrap in the world - if people don't know about it, it's …
From zero to $20K MRR in four months. 417 installs, 50 active drivers, +30% nurture conversion lift.
BPO Innovation Summit
The squeezing the lemon theme really struck gold. Attendees quoted our LinkedIn ads back to us at th…
€1,600 ad spend turned into 9 executive meetings at India's biggest BPO summit. 1M+ pre-event impressions, 79 leads.
$3B Waste-to-Energy
Hundreds of millions in pipeline. 150+ meetings a month. They understand our product, our buyers, an…
Outbound + content engine producing $12M+ pipeline. 600+ qualified MQLs. Attribution wired to revenue, not just clicks.
Brand & Website questions
What does the design process look like?+
We start with a creative brief -- your goals, audience, competitive landscape, and brand guidelines. From there, we deliver 2-3 initial concepts within the first week. You pick a direction, we iterate until it is exactly right, then we deliver production-ready assets. Most projects go from brief to final delivery in 2-4 weeks.
How many revisions are included?+
Every project includes two rounds of revisions on the chosen concept direction. In practice, most clients need one round because we invest heavily in the brief stage. If scope changes during the project, we will talk about it -- no surprise invoices.
What is the typical turnaround time?+
Brand identity projects take 3-4 weeks. Website design and development runs 4-8 weeks depending on complexity. Ad creative and social assets ship in 3-5 business days. Pitch decks take 1-2 weeks. Video production varies by scope -- a 60-second explainer typically takes 3-4 weeks from script to final cut.
Can you work within our existing brand guidelines?+
Absolutely. Many of our clients come with established brand systems from their parent company or previous agency. We work within those constraints and often improve consistency across channels. Igor Roitburg at Stretto specifically praised us for meticulously adhering to strict brand guidelines.
Do you build websites or just design them?+
Both. We handle design and front-end development. Most of our SaaS clients run on Webflow, Astro, or Next.js. We deliver a live, deployed website -- not a Figma file you need to figure out how to build. If you have an existing dev team, we can hand off design specs and component libraries instead.
What video formats do you produce?+
Product demos, explainer videos, customer testimonial edits, social media clips, ad creative (static and motion), event recap videos, and founder thought leadership content. We handle scripting, storyboarding, filming coordination, editing, and post-production. Most B2B SaaS video projects are 60-90 seconds and optimized for LinkedIn and landing pages.