From zero to $20K MRR in four months.
Meta video creative + WhatsApp nurture + onboarding redesign turned a product with no users into a real revenue line.
Where CabFare was when we started.
Arthur had the product ready - Stripe integration, tap-to-pay backend, everything a driver needed to ditch their bulky payment terminal. But CabFare had zero users, zero brand awareness, and no marketing engine. Previous attempts at running Facebook ads in-house had burned through $3K with fewer than 20 installs.
The work that made the numbers.
- 01
Meta Ads
Tested video vs static creative. Video with a clear "ditch your terminal" message outperformed static by 3.2x on cost-per-install.
- 02
Outbound Email
Personalized campaigns targeting individual drivers AND fleet owners separately.
- 03
Onboarding Redesign
Simplified the app's first-run flow so drivers could process their first payment in under 2 minutes.
- 04
WhatsApp + Email Nurture
5-stage funnel re-engaging users who installed but hadn't completed onboarding.
Before. After.
- App installs
- 0 417
- Monthly installs (July)
- 0 106 (+320% MoM)
- Active drivers
- 0 50
- MRR
- $0 $20,000
- Nurture conversion lift
- — +30%
I'm not tied to one person who might leave in 18 months. I get a whole team with the skillset I need at the moment I need it.
The two-week audit is free.
You leave with a 90-day plan.
Other customer stories
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Pre-event ABM, A/B-tested LinkedIn creative, and a hosted activation around the Squeeze the Lemon theme - executed end-to-end remotely.
Read the Matterway story
$12M in pipeline in four months.
CRM rebuild + audience intelligence + segment-specific campaigns turned a messy database into the marketing engine that fed the sales team.
Read the Reworld story All storiesSeven on camera. Eight in writing.
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