Overview
B2B Forum is MarketingProfs’ annual conference, led by Ann Handley, one of the most respected voices in B2B content marketing. Held in Boston, it draws 1,200+ B2B marketers for a workshop-intensive experience that emphasizes practical skills over inspirational keynotes.
The conference is known for its educational quality — sessions are vetted by the MarketingProfs editorial team, and speakers are selected for their practical expertise rather than celebrity status.
Why SaaS Marketers Should Attend
B2B Forum delivers consistently high-quality, actionable education. If you want to leave a conference with actual skills and frameworks (not just inspiration), this is your event.
- Writing and content creation workshops that improve your actual output
- Email marketing deep dives with data-backed best practices
- Analytics and measurement sessions for proving marketing’s value
- Intimate networking in a smaller, more focused setting
Who Should Go
B2B marketing managers, content strategists, email marketers, and anyone who wants to sharpen their craft. Particularly good for mid-career marketers looking to level up specific skills.
Networking Tips
- Ann Handley sets a tone of genuine connection. Lean into it — this crowd is friendly and collaborative.
- The workshop format encourages small-group interaction. You’ll naturally build relationships with people in your sessions.
- Boston in November can be cold. Pack accordingly and enjoy the cozy conference atmosphere.
- B2B marketers
- Content strategists
- Email marketers
- Marketing managers
Frequently asked
What makes B2B Forum different from other conferences?
B2B Forum is uniquely practical. It's workshop-heavy, with Ann Handley's influence ensuring content quality stays high. The atmosphere is more educational and less vendor-driven than many B2B events.
How much do B2B Forum tickets cost?
B2B Forum passes typically cost $1,200-$2,000 with early bird discounts. MarketingProfs members receive discounted pricing.
Is B2B Forum only about content marketing?
No. While content is a major focus (given Ann Handley's leadership), the conference covers email marketing, social media, analytics, strategy, and AI in marketing. It's broad B2B marketing, not just content.