B2B Rocks

Overview

B2B Rocks has grown into one of Europe’s most important B2B SaaS conferences. Held in Paris, it brings together 3,000+ SaaS professionals from across Europe and beyond for two days of sessions on growth, product, marketing, and the evolving European SaaS landscape.

The conference is known for its energetic atmosphere, quality networking, and the combination of European and international speakers sharing cross-border growth insights.

Why SaaS Marketers Should Attend

B2B Rocks provides a European lens on B2B SaaS marketing that you won’t get at US conferences. Understanding European market dynamics, GDPR implications for marketing, and cross-border go-to-market is increasingly important.

• European go-to-market strategies from companies that have cracked multiple EU markets
• GDPR-compliant marketing — practical sessions on privacy-first marketing approaches
• Networking with European SaaS ecosystem — founders, investors, and service providers
• Paris. Sometimes the destination matters.

Who Should Go

European SaaS founders and marketers, US companies expanding into Europe, and anyone interested in the European B2B SaaS ecosystem.

Networking Tips

1. Paris in June is beautiful. Schedule meetings at cafes and restaurants outside the venue.
2. The European SaaS community values relationships over transactions. Play the long game.
3. B2B Rocks attracts a mix of French and international attendees. Both networks are valuable.