MarTech Conference

Overview

The MarTech Conference is where marketing technology meets strategy. Founded around Scott Brinker’s famous MarTech landscape (tracking 11,000+ marketing technology tools), this conference helps marketers make sense of their technology stack and use it more effectively.

The event runs as a virtual/hybrid format, making it accessible globally. Sessions cover everything from stack architecture and data management to AI, automation, and the future of marketing technology.

Why SaaS Marketers Should Attend

Your MarTech stack can make or break your marketing operations. The wrong tools create data silos, broken attribution, and wasted budget. The MarTech Conference helps you evaluate, integrate, and optimize your technology.

• Stack architecture guidance — how to build a MarTech stack that actually works together
• Tool evaluation frameworks for making better buying decisions
• Data and privacy updates that affect how you collect and use marketing data
• AI tools and platforms that are actually production-ready (vs. hype)

Who Should Go

Marketing ops professionals, RevOps leaders, CMOs evaluating technology investments, and anyone responsible for the marketing technology stack. Less relevant for content creators or brand marketers.

Networking Tips

1. Virtual networking requires intention. Join the breakout rooms and engage in chat actively.
2. Use the event as a research opportunity — take notes on tools mentioned by speakers and attendees, then evaluate after the conference.
3. The recordings are valuable. If you can’t attend live sessions, catch the recordings for tool-specific deep dives.