Overview
Ungated is Metadata.io’s annual virtual conference, and it punches well above its weight. The event has earned a reputation for sharp, no-BS content from B2B demand gen practitioners who share what’s actually working (and what isn’t).
The name “Ungated” reflects the broader industry shift toward value-first marketing — giving away knowledge freely rather than hiding it behind forms. The conference practices what it preaches: it’s free, virtual, and packed with actionable insights.
Why SaaS Marketers Should Attend
Ungated delivers some of the most practical demand gen content in the conference circuit. The speakers are practitioners, not motivational speakers.
- Paid media strategies specifically for B2B — LinkedIn, Google, programmatic
- Demand gen playbooks from companies generating real pipeline
- Marketing technology insights on automation, targeting, and measurement
- No cost and no travel — high ROI by definition
Who Should Go
B2B demand gen professionals, paid media managers, marketing ops specialists, and anyone interested in modern B2B demand generation approaches.
Networking Tips
- Free virtual events attract a wide audience. Be proactive about connecting with practitioners, not just observers.
- Live-tweet or post on LinkedIn during sessions. Ungated’s audience is active on social.
- The recordings are usually available after. If you miss a session, catch the replay.
- Demand gen leaders
- Paid media marketers
- B2B growth teams
- Marketing ops
Frequently asked
What is Ungated?
Ungated is Metadata.io's annual virtual conference focused on B2B demand generation, paid media, and marketing technology. The name plays on the industry shift away from gated content toward ungated, value-first marketing.
Is Ungated free?
Ungated is typically free to attend. It's a virtual event, so there are no travel costs. Premium tiers with extras may be available.
Does Ungated just promote Metadata.io?
While Metadata sponsors the event, the speaker roster includes practitioners from across the B2B marketing ecosystem. Sessions focus on demand gen strategies broadly, not just Metadata's platform.