Overview
Wynter Games is Wynter’s annual virtual conference, curated by Peep Laja (founder of CXL and Wynter). The event focuses on what many marketers neglect: messaging, positioning, and understanding what buyers actually think. In a world of demand gen tactics and growth hacks, Wynter Games zooms in on the fundamentals that make those tactics work — or fail.
Sessions feature practitioners sharing real buyer research data, A/B test results, and messaging frameworks. The tone is sharp, data-driven, and deliberately contrarian.
Why SaaS Marketers Should Attend
Your messaging is the foundation of everything else. If your positioning is wrong, your SEO content, ads, and emails won’t convert — no matter how well-crafted they are. Wynter Games addresses this foundational layer.
- Messaging testing frameworks backed by real buyer panel data
- Positioning strategies from practitioners who’ve repositioned SaaS companies
- Buyer research methods for understanding what your ICP actually cares about
- Go-to-market strategy informed by data, not assumptions
Who Should Go
Product marketers, messaging strategists, B2B copywriters, and go-to-market leaders. If you’re responsible for what your company says and how it says it, this is your conference.
Networking Tips
- Engage in the chat during sessions. Wynter Games attracts a smart, opinionated crowd.
- Follow speakers on LinkedIn and reference specific data points they shared. Peep’s community values rigor.
- If you’re a Wynter customer, mention it. The community is tight-knit.
- Product marketers
- Messaging strategists
- B2B copywriters
- Go-to-market leaders
Frequently asked
What is Wynter Games?
Wynter Games is a virtual conference run by Wynter (founded by Peep Laja). It focuses on B2B messaging, positioning, buyer research, and go-to-market strategy. Sessions are sharp, fast-paced, and data-driven.
Is Wynter Games free?
Wynter Games has offered free access in the past. Check current pricing as it may include freemium and premium tiers.
What makes Wynter Games unique?
Peep Laja's influence. He's known for rigorous, data-backed marketing thinking (previously CXL, now Wynter). The conference reflects that ethos — no fluff, lots of data, and a strong emphasis on messaging effectiveness.