Fractional CMO for SaaS - With a Team That Ships
A fractional CMO gives you strategy. Growigami gives you strategy plus the engineering and execution team to make it real. No handoff gap. No waiting for hires.
What we build.
The systems we ship to make this real — engineered, owned by you, live within weeks.
Strategic Direction
Channel strategy, positioning, pipeline math, and growth roadmapping. The thinking a CMO provides - but backed by a team that can execute the same week.
Execution Team Included
Most fractional CMOs deliver strategy, then you need to find people to implement it. Growigami includes SEO engineers, paid specialists, designers, and writers.
Pipeline Accountability
Your fractional CMO is accountable to pipeline numbers, not deliverable counts. Weekly reviews against revenue targets, not activity reports.
Founder-Led Engagement
Growigami is led by founders who have built SaaS products and run growth teams. Your strategic advisor is an operator, not a career consultant.
Fractional CMO Only vs Growigami CMO + Team.
 | Traditional agency | |
|---|---|---|
| Point 1 | ✓Strategic direction with full execution | −Strategic direction without execution |
| Point 2 | ✓12-person team included from day one | −You still need to hire implementers |
| Point 3 | ✓Live campaigns within 14 days | −3-6 month gap between strategy and results |
| Point 4 | ✓Embedded in your operations | −Advisory relationship, not operational |
| Point 5 | ✓Accountable to pipeline and revenue | −Accountable to deliverables, not pipeline |
Beyond the Fractional CMO Model
The fractional CMO model works when you need someone to manage an existing marketing team. It does not work when you need someone to build the marketing function from scratch - because there is no team to manage.
Most SaaS companies looking for a fractional CMO are actually looking for a complete marketing function: strategy, execution, measurement, and iteration. They just do not want to hire 5-6 people to get it.
Growigami solves this by combining fractional CMO-level strategy with a full execution team.
What the Combined Model Looks Like
Strategic layer: A senior growth operator who owns your marketing roadmap. They understand SaaS economics, competitive positioning, channel selection, and pipeline math. They set the direction.
Execution layer: Engineers, designers, writers, and campaign managers who build what the strategy calls for. SEO systems go live. Paid campaigns launch. Outbound sequences start sending. Landing pages ship.
Measurement layer: Attribution infrastructure that connects every marketing activity to pipeline and revenue. Weekly data reviews keep strategy grounded in reality.
All three layers work as one team, on the same cadence, in the same Slack. No handoff between strategist and implementer. No translation loss.
Who This Is For
This model works best for:
- Series A-B SaaS companies that need marketing leadership and execution but cannot justify a $250K CMO plus a $400K team
- Founder-led companies where the CEO is still running marketing and needs to hand it off
- Companies with stalled growth where the current marketing team needs strategic direction and execution support
- Companies preparing for fundraising that need to demonstrate marketing traction quickly
What We Do Not Do
We do not do brand awareness campaigns without attribution. We do not do “thought leadership” without pipeline targets. We do not produce deliverables that are not tied to revenue.
If you want someone to manage your social media calendar and produce monthly reports on impressions, hire a junior marketer. If you want someone to build the growth engine that takes you from $2M to $10M ARR, talk to us.
Book a Growth Audit - 45 minutes, written report, no obligation. We will show you what a CMO + execution team would focus on first.