ABM Outbound Sequence Template
The exact multi-channel cadence from our ABM Outbound Sequences guide. Three tiers. Four channels. One spreadsheet.
What is in the template
The full 28-day cadence. Every touchpoint mapped with day, channel, purpose, copy angle, and notes. This is the workhorse sequence for mid-market accounts.
Extended cadence for top-tier accounts. Adds direct mail, phone, and executive-to-executive touches. Multi-threaded by default.
Lightweight cadence for high-volume accounts. Email + LinkedIn profile views only. Template-based with account-level merge fields.
Score accounts on ICP fit (40%), intent signals (25%), relationship proximity (20%), and deal potential (15%). Auto-assigns tiers.
Domain setup, SPF/DKIM/DMARC verification, warming schedule, sending limits, and inbox monitoring. Check each item before launching.
Track open rates, reply rates, bounce rates, meetings booked, and pipeline generated per sequence. Benchmarks pre-filled for comparison.
How to use it
- Copy the template to your own Google Sheets or Excel.
- Score your target accounts in Tab 4 to assign tiers.
- Customize the copy angles in the sequence tabs for your product and ICP.
- Run through the deliverability checklist in Tab 5 before sending a single email.
- Launch with the Tier 2 sequence first. It is the most versatile starting point.
- Track metrics in Tab 6 weekly. Adjust after two full sequence cycles.
Create a new Google Sheet with these six tabs. Each tab uses the column headers below.
Want us to build and run these sequences for you? We do this for every client.
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